How to grow brand awareness using YouTube marketing
There’s no doubt about how popular YouTube has become. It began as a site for crazy videos of cats and people falling over in hilarious ways but many business owners now use YouTube marketing effectively to build brand awareness and connect with key audiences. YouTube has fundamentally changed the way we watch TV and many […]
Feed your audience with video marketing
Anyone can create video now and post online from the palm of our hands. All you need is a camera, a good internet connection and some way of editing your video either with software or through a website. You don’t need to be an expert, as long as the style and content of the video […]
Do you spend more time online than watching TV?
There’s nothing more reassuring than seeing the Wi-Fi sign wherever you go, promising you access to basically everything you can think of these days. We know that if there’s Wi-Fi, we can connect our devices and wait for the notifications to start flooding through. By the way, here’s what that would look like if you […]
5 factors to consider before connecting with a social media audience
All businesses that use social media are attempting to engage with a social media audience who may be interested in their products or services. Some will be more prepared than others but there can be similarities between unrelated businesses. For example, a cake making business and a legal firm may have different content to post […]
The benefits of social media marketing for restaurants
Social media marketing for restaurants is essential to build a strong online presence and help to morph a brand into a publisher, where the business can build trust with customers and generate genuine interest and respect. This long term plan, should lead to positive recommendations and traditional word of mouth. Who should be responsible for […]
2014 New Year’s Resolution Number 1: ‘Sort out My Social Media’!
I can write a list of reasons why social media is important for your business. I could even make give 2014 reasons, as it’s a new year. However, Google and social networks are overloaded with social media tips, tricks and tools. This blog post highlights the importance of social media to today’s businesses by highlighting […]
The perfect Halloween costume for your social media
Business people and entrepreneurs are well aware now that social media is here to stay and cannot be ignored. Every business needs to consider marketing and promotion of their products in some way and social media platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn are ideal for this purpose. The benefit to businesses is that […]
Would you pay with a tweet?
When you spend so much time looking at Twitter, would it not be easier to just pay for things with tweets? You could turn a hashtag into a cashtag! You could simply walk into a coffee shop, tweet your order from the queue or even before you get there, e.g. #starbucksamericano and it would be […]
How you can stay lucky on Friday the 13th with social media
Friday the 13th is unlucky for some. Whether you are superstitious or not, when it comes to social media, the number of followers and those engaging with your page is not just down to luck. You may be at the point of giving up on social media posts with the devil in one ear telling […]
How to use a Social Media Surgery to get organised
If you have finally got that Facebook page set up or you have sent your first tweet on Twitter then you’ve made a good start by you are by no means ready for the relentless nature of social media. You may have feel you’ve got the hang of it and even have a good number […]