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McGills Hairdressing

McGills Hairdressing salon is located at Tollcross in Edinburgh. They wanted to increase the reach of their Facebook page and connect with a local audience. Social Ant put together a social media strategy with a strong focus on advertising campaigns. The new audience began to engage in the content and get involved in competitions to win treatments and services. This led to ‘social proof’, where the page reached people organically through their friends’ recommendations.