A chat with our Digital Marketing Executive – Macarena


2021 has been a busy year for Social Ant both with new client acquisition and in turn new staff to help deliver our array of digital marketing services.

Just recently we told you about Gary Farmer coming on to the team as our new Social Media Marketing Manager. In today’s post we want to introduce you to

Macarena López-Hidalgo who joined in January 2021.

Macarena is our Digital Marketing Executive and we fielded her some questions so you can get to learn more about her. Here they are:

Your career background / qualifications

So I studied a dual degree in Journalism and Audiovisual Communication and then, I decided to specialize in Corporate Communications so I did a MSc in Institutional and Corporate Communication and started to work in a Communication agency (Omnicom PR Group). Then, I had the opportunity to start a new position with higher responsibility leading communication strategies in a new company working in the Communication Department. However, after two years I decided to move to Scotland as I was looking for new challenges.

I’ve always been really interested in Digital channels, even working as a Communication officer, I also managed some digital marketing channels such as the company’s website, content marketing, social media, etc. So I thought that studying a Digital Marketing post grad would complement my skills perfectly. I studied this in Edinburgh and fell in love with Scotland so I decided to stay here 🙂


What’s your approach to digital marketing and which areas do you specialise in?

I always try to develop my marketing tasks with an analytical approach as reading the right data is the most important thing to understanding your customer journey and the user’s intent. I’m really interested in Digital Marketing funnels where a variety of channels get involved and the strategy is key. I’m currently performing Social Media Advertising campaigns but I’m adept at other projects such as Google Ads (PPC), SEO, Website Optimization and Copywriting. Again, I  love to work with clients through their whole digital marketing funnel and be more strategi with that.


What are your personal interests?

During my free time, you’ll probably find me hiking in the Scottish Highlands along with my pals, travelling (now locally!) or doing CrossFit. If you see me around the city, I’d probably be in a restaurant trying a new vegan lunch with friends, in Leith/Stockbridge Market talking with the lovely traders or just going for a chill walk. I’m a triplet and I really value the time spent with my family so living abroad during a pandemic has been specially challenging.

Of Macarena being part of the Social Ant team, CEO Jon Exton said:

“Macarena has become a valuable asset to the Social Ant team. Following the decline in organic reach across social media, the advertising campaigns are essential for businesses we work with to get seen by the right target audiences. Macarena manages our advertising campaigns and ensures clients receive a healthy return on investment. Her data analytics knowledge is also helpful for picking out the core insights clients are interested in.”

Jon Exton

Connect with Macarena on LinkedIn or email macarena@socialant.co.uk

Social Ant is a digital marketing consultancy, based in Edinburgh, that works with your business to develop your online presence, from effective websites, optimised for search engines to social media marketing and paid media advertising.

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