Anyone can create video now and post online from the palm of our hands. All you need is a camera, a good internet connection and some way of editing your video either with software or through a website. You don’t need to be an expert, as long as the style and content of the video is relevant and appropriate for the audience it will reach out to them.
Video has always played a key role in social media popularity, especially since the birth of YouTube and the increase in broadband speeds across the world. It is common knowledge to understand that people consume things quicker and are drawn to more visual forms of media. Facebook have changed their algorithm to reflect this, giving more weight to photo and video posts so they reach more people organically, as they realise it is usually more interesting for people to view. They also autoplay videos now, as you scroll through the news feed.
Recent research shows that people consume content on Facebook faster on mobile than on desktop. Also people now watch over 100 million hours of video on Facebook each day. That’s why it’s important to work out your business strategy for creating and sharing videos. There are new features for video ads through Facebook and YouTube and it’s a good time to experiment with targeted ads in your digital marketing plans.
There are many different ideas for the type of videos you could create. The more personal the video, the more likely people are to engage with it. Vloggers in particular do so well in terms of followers due to their ability to just be themselves on camera and let their personalities shine through. People tend to enjoy storytelling videos, which take them on a journey. As a business, you may also want to consider interviews with staff or customers or even use animation to tell your story.
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Jon Exton