Have you mastered personalisation, content strategy, SEO, and the use of AI, but still wondering what you could improve in your digital marketing strategy in the year of 2026? Don’t worry, we brought you more suggestions that will promise a steady increase in your visitor numbers, sales, and engagement.
Boost Engagement
To be able to improve your brand perception and awareness, considering engagement strategy is unavoidable. High engagement on social media platforms increases views, brand awareness in the mind of none-followers, higher considerations for your product or service, and, provides you with a mirror to what people think of your business.
But how can you improve engagement numbers? Focus on creating engaging post that motivates people to comment. Ask questions in the caption, to get the opinion of the viewer. Create votes that allows people to interact without the must to comment.
Following these suggestions will increase your engagement numbers and help you create a stronger brand community, ultimately improving your brand awareness and sales.
Integrate Channels
Sure, everything can be digital now. And, the marketing power of social media is undeniable. However, this shift in marketing should not mean physical channels get ignored. Depending on your business, physical posters, brochures, and mails could drastically improve your brand awareness and bring you improved sales numbers.
Shift Focus to Retention
A lot of businesses fall into the trap of constantly trying to acquire new followers, new customers, rather than focusing on keeping existing ones happy. This will result in losing your existing customers, with them leaving with a negative opinion of your business.
Afterall, loyalty goes both ways. If your service or product is liked, your customers will be loyal to you. However, if they feel unappreciated and unconsidered, their loyalty will only go that far.
So, whether it is social media we are talking about or offline channels, or the importance of personalisation, remember your current customers! Speak to them, engage with them, and show your loyalty to them so they can do the same.
Measure
Last but not least, measure! Whatever digital marketing tactics you have incorporated into your business strategy, if you don’t track their performance, you will quickly lose control.
Tracking performance across channels, see analytics, will not only help you make more informed marketing decisions but will save you a considerable amount of resources.
Afterall, your analytics might reveal your target audience is between 25-44. So, setting your Facebook or Google Ads to the target audience that includes other age groups will cost you money but will probably not result in new customers.
Therefore, tracking demographics (age, gender, income, geographical location, etc), time that most people engage, type of posts most people engage with, is essential and should never be forgotten about.
Following all of these suggestions might seem a bit overwhelming at first and you might simply think that ‘I don’t have time for this.’ However, digital marketing in 2026 is an essential part of every business and it is what puts you on the mind of customers. So, even if it is a hassle at first, follow these suggestions, and track the results! It will result in a more positive future for your business.
Contact Social Ant about planning a digital marketing strategy for your business.