Digital Marketing for Hospitality and Tourism

digital marketing for hospitality tourism

Digital marketing for hospitality and tourism is crucial for businesses to survive, post pandemic. Covid 19 has sent shockwaves through the world of business and hospitality and tourism has and still is taking a massive hit. Times are turbulent with holidays and trips being booked then cancelled and customers having to go into quarantine and […]

Storytelling through Instagram marketing

instagram-marketing

All social media network’s start with humble beginnings and Instagram is no exception. A simple photo app with some great filters to enhance your images, impress your social circle and boost your Instagram marketing. The company focused on the demand for visual engagement on social media and create a whole network based on images. There […]

How Can Market Research on Social Media Improve Your Business?

market research

Market research plays a fundamental role in the success of a business, although it can be an expensive process. Social media, however, represents an extremely helpful and cost-effective tool that global businesses have started using in these last years to conduct practical and economically convenient research about their target markets and competitors. The majority of […]

Are you cut out for social media marketing?

social media marketing

The majority of people now use social media everyday with many dipping into it for personal use for an hour or more a day. The main social media platforms make it simple for us to sign up, update our profile and start making new connections but when it comes to managing business pages, there is […]

Smart Marketing in 2016

smart marketing

Happy New Year! Can you believe that a week has passed already? That means you should all be a week into your New Year’s Resolutions, only another 51 to go. One that should be on your list this year is to use a smart marketing strategy. 2015 was a busy year for Social Ant, developing […]

5 factors to consider before connecting with a social media audience

social media audience

All businesses that use social media are attempting to engage with a social media audience who may be interested in their products or services. Some will be more prepared than others but there can be similarities between unrelated businesses. For example, a cake making business and a legal firm may have different content to post […]

Why is social media like gardening?

For the foodies amongst us, gardening is a priority and an opportunity to grow our own food and take pride in its appearance. Gardening takes time and effort but it obviously pays off when we receive comments from the neighbours and we produce lots of scrummy vegetables for mealtimes. This is a big reward, as […]

Are your Facebook & Twitter profiles embracing the new look?

In recent months, you may have noticed a new layout on your Facebook and Twitter profiles. This can initially feel like someone has walked into your house and given it an unwanted 60 minute makeover but as regular social media users will know – this can happen at any time (and is usually for the […]

Facebook’s organic reach is decreasing

Social media is evolving faster than you can say ‘myspace’! The number of users for each popular platform is growing by the second and yet there are still so many people out there who have no idea how to use it or have a ‘technophobia’ when it comes to things digital. It has revolutionised the […]

What can we learn from #NekNomination?

Social media and international news has been dominated with the NekNomination phenomenon in recent months. This internet drinking craze spread via social media and involves someone completing a drinking dare to neck their drink and nominate someone else to go next. The videos are posted online to show off their achievements but the craze has […]