Digital Marketing Elements to Focus On
Have you mastered personalisation, content strategy, SEO, and the use of AI, but still wondering what you could improve in your digital marketing strategy in the year of 2026? Don’t worry, we brought you more suggestions that will promise a steady increase in your visitor numbers, sales, and engagement. Boost Engagement To be able to […]
Digital Marketing Resolutions – The Key Areas to Focus on in 2026
Will 2026 be your year to increase your brand’s awareness, trust, and customer engagement? Sure, it’s nice to dream. You might be hoping by the end of this year, you would have doubled your engagement, your views would have rocketed, and sales would have increased. However, to make it a reality, it’s not enough to […]
The importance of SEO when building websites
In a world where everything runs around the Internet, online marketing and social media, you might have come across the term SEO, which stands for Search Engine Optimisation. When first building a website, it is necessary to insert valuable SEO elements into its design. This will enable your site to stand out and appear among […]
5 factors to consider before connecting with a social media audience
All businesses that use social media are attempting to engage with a social media audience who may be interested in their products or services. Some will be more prepared than others but there can be similarities between unrelated businesses. For example, a cake making business and a legal firm may have different content to post […]
How can I convert likes into sales?
One of the main questions I get asked about social media management is how to convert likes into sales and followers on your channels into paying customers. People are now very aware of the power of social media and the potential to reach large audiences quickly. However, for a business owner they often need to […]
The benefits of social media marketing for restaurants
Social media marketing for restaurants is essential to build a strong online presence and help to morph a brand into a publisher, where the business can build trust with customers and generate genuine interest and respect. This long term plan, should lead to positive recommendations and traditional word of mouth. Who should be responsible for […]
Why is social media like gardening?
For the foodies amongst us, gardening is a priority and an opportunity to grow our own food and take pride in its appearance. Gardening takes time and effort but it obviously pays off when we receive comments from the neighbours and we produce lots of scrummy vegetables for mealtimes. This is a big reward, as […]
Are your Facebook & Twitter profiles embracing the new look?
In recent months, you may have noticed a new layout on your Facebook and Twitter profiles. This can initially feel like someone has walked into your house and given it an unwanted 60 minute makeover but as regular social media users will know – this can happen at any time (and is usually for the […]
Facebook’s organic reach is decreasing
Social media is evolving faster than you can say ‘myspace’! The number of users for each popular platform is growing by the second and yet there are still so many people out there who have no idea how to use it or have a ‘technophobia’ when it comes to things digital. It has revolutionised the […]
What can we learn from #NekNomination?
Social media and international news has been dominated with the NekNomination phenomenon in recent months. This internet drinking craze spread via social media and involves someone completing a drinking dare to neck their drink and nominate someone else to go next. The videos are posted online to show off their achievements but the craze has […]