Will 2026 be your year to increase your brand’s awareness, trust, and customer engagement? Sure, it’s nice to dream. You might be hoping by the end of this year, you would have doubled your engagement, your views would have rocketed, and sales would have increased.
However, to make it a reality, it’s not enough to hope for the best and post on your business’s social media once in a while. For the good of your business, there are several Digital Marketing Suggestions you need to consider, which, we have collected here for you.
Embrace Artificial Intelligence (AI)
People’s opinion around AI has been differing to say the least. Some would rather avoid artificial intelligence altogether, while others appreciate its benefits and use it on the daily basis. At Social Ant, our advice around AI lies somewhere in the middle. We recommend its usage but carefully. While AI can make marketing faster and more targeted, it can also damage brand image and personalisation. Hence, we mostly recommend AI for data analysis, (demographics, views, engagement, etc), while its usage for content and captions should be tread carefully. Sure, you can use it to check for errors in your captions or blog posts, ask what themes it suggests for the following month, relying on analytics, but, to keep your brand personal and follow the voice of your customers, it’s best to be careful about using AI for creating entire contents. As, remember, not even AI will know your customers as much as you!
Prioritise Data and Personalisation
Digital marketing is not a one size fits all. As we all know, every business needs a different approach, depending on their customers’ demographics (age, gender, income, geographic location), needs, wants, and even hobbies. However, a lot of brands fall victim to thinking of their customers as one, and not appreciating that they may want the same products or services for different reasons. For instance, if you have a boutique shop, a customer may want to upgrade their entire wardrobe and is looking for stylish, cost-effective items. Another customer may just want a dress for a wedding. Others may look to improve their confidence by updating their style.
Acknowledging and appreciating these differences in your customers, whatever your business may be is vital for the survival and success of your company. To achieve this, you need to focus on zero-party data, collected directly from customers to build their trust and create experiences personalised just for them.
Enhance Content Strategy
This year, to reach your digital marketing goals, why don’t you enhance your content strategy? It’s not enough to post whenever you remember and hope for the best. When it comes to content strategy the two most important thing to remember is Quality and Consistency.
Quality would entail creating engaging, targeted content for your customers that would improve brand awareness and brand loyalty. Try and plan at the beginning of each month, what you will be focusing on. This will ensure that quality is consistent, improve your understanding of your customers, and avoid the panic that might set in when you don’t know what to post.
Consistency would include posting regularly, with the times of posts relying on analysis. Depending on your business, posting once or twice a week might be ideal, regularly but not too frequently either. Afterall, you wouldn’t want to overwhelm your existing followers and encourage them to unfollow.
Optimize SEO
If you have a website (and you should have a website!), improving your SEO (Search Engine Optimisation) should be another item on your 2026 list. Think about what your customers might be searching for and include those keywords on your website to improve your ranking.
For instance, if you are a hairdresser, potential customers might search for hair for wedding, best hairdresser in [location], hair styles for prom, etc. Include these keywords on your pages, while still keeping readability in mind.
In addition to keywords, focus on improving your site speed, optimising it for mobiles, and user experience. Is all information easy to obtain? Is the website easy to follow? Does it look professional and in accordance with your brand image? Consider it and, if the answer is no, improve it to achieve the best results.
Will following these guidelines immediately make you viral and put you first place in customers’ minds? You might be lucky enough that the answer to that question is yes. However, more than likely, these digital marketing guidelines will give you steady, but surely increasing success. One that might not happen overnight, but with patience and consistency it will result in the better future of your business.
Social Ant can help your business with a digital marketing strategy and we can discuss options for outsourcing your marketing to achieve your goals. Contact us.