The Essential Guide to Event Marketing

event marketing

Are you planning a big event? In addition to arranging the actual event, it’s also essential to have a proper event marketing strategy. A low attendance rate is every event marketer’s nightmare. To avoid this happening and guarantee a sell-out event, it’s important to develop an event marketing strategy that creates hype and drives conversions. […]

Crowdfunding 101: The Guide for Getting Started

crowdfunding

What is Crowdfunding? Crowdfunding, most simply defined, is an alternative source of funding for SMEs (small to medium enterprises) and local community projects. Instead of securing funding through traditional methods, such as bank loans, it allows SMEs to secure funding through private individuals (“the crowd”). This means that companies that would otherwise be unable to […]

How Can Market Research on Social Media Improve Your Business?

market research

Market research plays a fundamental role in the success of a business, although it can be an expensive process. Social media, however, represents an extremely helpful and cost-effective tool that global businesses have started using in these last years to conduct practical and economically convenient research about their target markets and competitors. The majority of […]