New Life Teeth provide world-class dental and cosmetic dental care underpinned by three core elements, leading-edge technology, professional expertise, and unrivalled skill.
The dental team approached Social Ant with the aim of capturing the over 50’s market in Scotland and Northern Ireland for their high-quality dental implants.
New Life Teeth wanted to boost their social media presence with more impactful content that engages with the audience and portrays the clinic as welcoming, friendly and professional, with excellence in digital dentistry.
Our goal was to enhance their overall online presence from improving the search ranking on Google with SEO to lead generation strategies through social media marketing and online advertising with PPC.
Social Ant optimised the website and the search ranking changed from page 2 on Google to the No 1 position for dental implants in N. Ireland, within 6 months. This has been a huge achievement with a 140% increase in organic traffic, for this period.
New leads generated from organic search have now grown substantially and around 45% of all enquires now come from social media and organic search, rather than traditional forms of advertising such as newspapers.
The return on investment for social media and organic search has been substantial and New Life Teeth have been able to refine online advertising strategies further to engage with a core audience and effectively manage leads in a CRM.
Jon spent time on site to help train staff in lead management and capture video, photos and written articles for digital assets, they can use for future online campaigns. He has also produced branded print materials and designed effective creatives for multiple marketing promotions, including radio and TV.
In particular, the social media campaigns involving videos of patients and case studies of their procedures have worked very well to generate new enquiries. New Life Teeth’s following across all social media channels has grown steadily.