We developed an online shop for Doorstep Deli which focused on featuring their most popular products and gift sets for special occasions or important calendar events. This was built with Woocommerce, which included functionality for bookable delivery slots for deliveries or collection, plus Stripe integration as the payment gateway.
Some products were selected for promotions with discount codes and these were trackable with Facebook or Google ad campaigns to measure the return on investment from spending on paid media.
Doorstep Deli have a fast-loading, engaging website which highlights the most popular products, includes a fast store search and drives customers to add products to the basket and checkout. With Mailchimp integration, they can follow up with email marketing and provide discount codes for offers.
We achieved an 11% conversion rate for traffic ads that featured limited time promotions on popular products. Customers had a smooth user experience, with the same media used in the landing page for consistency. Ad campaigns could be switched on and off and automated depending on demand for the products and sales targets.
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