Daniel Henderson Jewellers in Edinburgh are specialists in engagement rings, wedding rings & diamond jewellery.
Daniel Henderson Jewellers required a social media advertising strategy to maximise the reach of their rings and achieve an increase in website traffic to help boost enquiries and shop visits.
The paid media campaigns would also include Google Ads to appear top of Google for keyword search terms related to engagement or wedding rings in Edinburgh.
Social Ant set up website traffic campaigns on Facebook and Instagram to drive conversions for product sales and enquiries. This included Facebook Messenger ads and an experience page within Facebook to measure views and click-throughs to the website.
Keyword research was carried out to determine the competition and monthly search volume for regular searches on Google related to engagement and wedding rings. We forecasted a budget that could be flexible to meet the demands of wedding seasons and special occasions.
We achieved a 750% increase in website traffic through Facebook and Instagram advertising alone. Using Google analytics, we measured the traffic and segmented the sources to determine the return on investment for the paid media campaigns across all platforms.
DH Jewellers also increased their shop visits with many engaging with posts online and arranging an appointment to come into the shop on Rose Street. We built up the brand awareness and created custom audiences of young couples in Edinburgh and engaged couples.