Restaurants are ideal for visual content marketing strategies. Everyone needs to eat and people love to check in to their new favourite place and share photos with their friends. With the right ingredients you can master social media management to encourage some delicious social engagement on your pages!
Tuesday 23rd June 2015
8:30am – 1pm
Edinburgh Training Centre, St. Mary’s Street
This workshop is tailored to the needs of those in the food and hospitality sector. Cafes, bars, restaurants and hotel businesses can discover how social and digital media work effectively to satisfy customer needs. For those who wish to promote their business, increase sales and brand presence, this workshop is ideal.
The workshop includes FREE breakfast on arrival; coffee, tea and biscuits throughout. It’s a chance to network with others in the same industry and share good practice.
The session will cover:
• Understanding the social media platforms and their influence.
• Identifying customer groups.
• Identifying brand personality.
• How to encourage social sharing and page interaction.
• Facebook/ Twitter advertising and custom audience targeting.
• Running competitions and special offers.
• Visual storytelling with Instagram.
• How to respond to comments, reviews and enquiries.
• How to develop a sales funnel.
• Time saving tools and techniques.
• Integrating social media with your website.
You will also receive a 12 month marketing calendar for your own use to help you with your digital marketing strategy.
Tutor – Jon Exton
Jon is a Digital Marketing Consultant who works closely with businesses to focus on effective social media campaigns to help drive traffic to their website and engage with their followers.
Previous workshop reviews:
“Good to find out how to use social media for marketing. The variety of social media available and how each one can be used and linked to other sites.”
“The information on Facebook and Twitter was most useful. “
“I found knowing how to link a business page to Facebook most interesting and I have had a wealth of knowledge into all the sites available to me.”
“An in depth look at Facebook for our organisation to understand the statistics and a good introduction to Twitter, which was very informative.”
“Facebook and Twitter information was good and I now have some pro-active steps in mind to make.”
“Jon was very helpful and gave good advice about the use of your status on Facebook.”
“Encouraging you to think about your strategy and goals and how to go about achieving this.”
“Good tips on how to get the best out of Facebook/Twitter.”
“A great overview of how to get around Facebook and Twitter properly”
Please get in touch if you have any queries.