Marcos - Pool. Pizza. Karaoke.

Social Media Management & Paid Advertising

Marcos
Marcos
Marcos M

Marcos Pool Hall

Marcos Pool Hall is Edinburgh’s finest American Pool Hall, serving up top quality pool on American 9ft Tables. They also feature a fantastic Private Karaoke Room, Social Interactive Darts and Retro Gaming Station. At the bar, they serve stonebaked pizzas and have an extensive cocktail menu.

THE BRIEF

Marcos approached Social Ant for support with social media management and content creation, with a particular focus to increase females booking to play pool.

With our help, they have introduced a Ladies Tuesday offer for girls to play for half price and with the increased audience and revenue, Marcos has introduced a private karaoke room for hire and an interactive darts area to book.

THE APPROACH

The video content has focused on groups of girls and boys enjoying cocktails or pizza, singing on karaoke, playing pool and darts.

Marcos has steadily increased bookings through their website as a result of the boost in organic reach across their social media channels. We built a growing warm audience, through the paid advertising campaigns, which enables us to retarget those people most likely to be interested in new products, packages or services at Marcos. Since working with them, they have invested profits into improving facilities such as the launch of the private karaoke room. This coincided with a range of new cocktails and mini cocktails to promote further.

THE RESULT

Post engagement has significantly increased and the reach of the Facebook page is now an average of 100k per month.

The Meta ads have an average monthly campaigns acquire between 40-50 new leads or online sales per month.

Through video marketing campaigns, we have documented match days at Marcos to capture football and rugby fans enjoying the bar area, while watching the game, with half price pool as the offer beforehand. The Meta campaigns are proven to be effective with over a 20% increase in website bookings, following brand awareness and retargeting ads with video carousels.

pool hall marketing
cocktails marketing
hen party marketing


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