Facebook’s organic reach is decreasing

Social media is evolving faster than you can say ‘myspace’! The number of users for each popular platform is growing by the second and yet there are still so many people out there who have no idea how to use it or have a ‘technophobia’ when it comes to things digital. It has revolutionised the […]

Why Google+ is the white elephant in the room

Google plus is like the white elephant in the room, so noticeable but many marketers and business owners would rather not mention it. Many individuals have just got their head around how to use Facebook and Twitter for marketing purposes and share key messages about their brand but would rather not get into Google+, as […]

2014 New Year’s Resolution Number 1: ‘Sort out My Social Media’!

I can write a list of reasons why social media is important for your business. I could even make give 2014 reasons, as it’s a new year. However, Google and social networks are overloaded with social media tips, tricks and tools. This blog post highlights the importance of social media to today’s businesses by highlighting […]

How to setup up a Facebook advert to reach a wider audience

You’ve made the first step; you’ve got through the setup process for your business page. You’ve also got your cover and profile pictures looking good. You’ve invited all your friends to ‘like’ the page. You’ve invited all your email contacts to ‘like’ it and you’ve even started to post some good content. But what now? […]

The perfect Halloween costume for your social media

Business people and entrepreneurs are well aware now that social media is here to stay and cannot be ignored. Every business needs to consider marketing and promotion of their products in some way and social media platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn are ideal for this purpose. The benefit to businesses is that […]

How to keep your social media activity light, tight and bright!

For businesses, social media is crucial to engage with their fan base or followers. The tricky part can be to keep your content fresh, interesting and shareable. A simple strategy can be based around 3 basic factors: light, tight and bright. Light: In a digital world of mobile devices and fast-moving information, it is understandable […]

Men Vs Women social media users

Although social media may still seem relatively new to some, it has actually been around for years and is evolving quickly. The question is are you on board and riding the wave of social change, engaging with followers, making new connections and opportunities every day. Interacting with friends and family across long distances has been […]

How to keep up with social media while on holiday.

You’ve been looking forward to it for months and it’s finally arrived! You may be desperate to get away or just need time to chill out away from your hectic lifestyle. Those last minute arrangements need sorting before you pack your things: clean the house, cancel the milk or the papers, set your emails to […]

Overcoming the barriers to using social media for business

As I network with other businesses and discuss social media, I hear the same comments from potential customers. It usually goes something like ‘Oh yea, I need to do my twittering or I need to find some time for that’. The main thing I hear is that businesses realise the need to organise their social […]

How to use a Social Media Surgery to get organised

If you have finally got that Facebook page set up or you have sent your first tweet on Twitter then you’ve made a good start by you are by no means ready for the relentless nature of social media. You may have feel you’ve got the hang of it and even have a good number […]