Men Vs Women social media users

Although social media may still seem relatively new to some, it has actually been around for years and is evolving quickly. The question is are you on board and riding the wave of social change, engaging with followers, making new connections and opportunities every day. Interacting with friends and family across long distances has been […]

Overcoming the barriers to using social media for business

As I network with other businesses and discuss social media, I hear the same comments from potential customers. It usually goes something like ‘Oh yea, I need to do my twittering or I need to find some time for that’. The main thing I hear is that businesses realise the need to organise their social […]

How to use a Social Media Surgery to get organised

If you have finally got that Facebook page set up or you have sent your first tweet on Twitter then you’ve made a good start by you are by no means ready for the relentless nature of social media. You may have feel you’ve got the hang of it and even have a good number […]

How to keep your social media clean and why it’s important

Since the explosion of social media across many popular platforms, freedom of speech has evolved. We are free to say anything to anyone at anytime without the fear of actually saying it to their face. In the last few years, cyberbullying has been on the increase with people, particularly teenagers being able to send nasty […]

Spring clean your social media

Spring has sprung or may be springing sometime soon in your area. In any case, there’s no better time to do a little spring-cleaning of your business or brand’s social media presence. This may require taking a few minutes out of your busy day to make sure that your social media activity is doing your […]

Pinterest – get pinning this Easter!

If you are thinking of getting started on Pinterest, now is as good a time as any! Especially with Easter coming up and people will be searching for product ideas or gifts. Pinterest has become increasingly popular due to its visually appealing style. Users enjoy the website environment, where they can view beautiful images and […]

Why your business needs to do the Harlem Shake to drive traffic to your website?

The Harlem Shake sounds like an interesting cocktail, well it is in terms of social media. YouTube has been taken over this month with over 40,000 uploads of people doing their version of the Harlem Shake. There aren’t specific rules but going from the original upload – one person dances alone to the electronic music […]

Top 3 reasons why you should not give up social media for Lent!

Lent has begun and there will be a lot of people giving up smoking or other bad habits but could you actually give up using social media? Many people get their daily fix on Facebook, Twitter or YouTube for example, and they feel that if they don’t have a look then they will miss something […]

Get more Facebook likes!

As a content marketer, I often find it easier to promote other businesses and brands via social media. Businesses that offer interesting and colourful products can be easier to promote, especially if they are fun products or services that people typically connect with and share with friends. Web design and social media information is not […]

Digital Marketing – Business Case Studies – Ginger Bakers

This article is part of the ‘Digital Marketing – Business Case Studies’ series from Social Ant. Each interview is useful information for startups and provides an interesting insight into business life. It focuses on how digital and social media marketing is essential in business. Many of us will have filled up on cake over Christmas and some of us may have […]