Why Google+ is the white elephant in the room

Google plus is like the white elephant in the room, so noticeable but many marketers and business owners would rather not mention it. Many individuals have just got their head around how to use Facebook and Twitter for marketing purposes and share key messages about their brand but would rather not get into Google+, as […]

2014 New Year’s Resolution Number 1: ‘Sort out My Social Media’!

I can write a list of reasons why social media is important for your business. I could even make give 2014 reasons, as it’s a new year. However, Google and social networks are overloaded with social media tips, tricks and tools. This blog post highlights the importance of social media to today’s businesses by highlighting […]

How to setup up a Facebook advert to reach a wider audience

You’ve made the first step; you’ve got through the setup process for your business page. You’ve also got your cover and profile pictures looking good. You’ve invited all your friends to ‘like’ the page. You’ve invited all your email contacts to ‘like’ it and you’ve even started to post some good content. But what now? […]

Men Vs Women social media users

Although social media may still seem relatively new to some, it has actually been around for years and is evolving quickly. The question is are you on board and riding the wave of social change, engaging with followers, making new connections and opportunities every day. Interacting with friends and family across long distances has been […]

Spring clean your social media

Spring has sprung or may be springing sometime soon in your area. In any case, there’s no better time to do a little spring-cleaning of your business or brand’s social media presence. This may require taking a few minutes out of your busy day to make sure that your social media activity is doing your […]

Pinterest – get pinning this Easter!

If you are thinking of getting started on Pinterest, now is as good a time as any! Especially with Easter coming up and people will be searching for product ideas or gifts. Pinterest has become increasingly popular due to its visually appealing style. Users enjoy the website environment, where they can view beautiful images and […]

Why your business needs to do the Harlem Shake to drive traffic to your website?

The Harlem Shake sounds like an interesting cocktail, well it is in terms of social media. YouTube has been taken over this month with over 40,000 uploads of people doing their version of the Harlem Shake. There aren’t specific rules but going from the original upload – one person dances alone to the electronic music […]

Top 3 reasons why you should not give up social media for Lent!

Lent has begun and there will be a lot of people giving up smoking or other bad habits but could you actually give up using social media? Many people get their daily fix on Facebook, Twitter or YouTube for example, and they feel that if they don’t have a look then they will miss something […]

Get more Facebook likes!

As a content marketer, I often find it easier to promote other businesses and brands via social media. Businesses that offer interesting and colourful products can be easier to promote, especially if they are fun products or services that people typically connect with and share with friends. Web design and social media information is not […]

Digital Marketing – Business Case Studies – Ginger Bakers

This article is part of the ‘Digital Marketing – Business Case Studies’ series from Social Ant. Each interview is useful information for startups and provides an interesting insight into business life. It focuses on how digital and social media marketing is essential in business. Many of us will have filled up on cake over Christmas and some of us may have […]