Get more Facebook likes!

As a content marketer, I often find it easier to promote other businesses and brands via social media. Businesses that offer interesting and colourful products can be easier to promote, especially if they are fun products or services that people typically connect with and share with friends. Web design and social media information is not […]

Digital Marketing – Business Case Studies – Ginger Bakers

This article is part of the ‘Digital Marketing – Business Case Studies’ series from Social Ant. Each interview is useful information for startups and provides an interesting insight into business life. It focuses on how digital and social media marketing is essential in business. Many of us will have filled up on cake over Christmas and some of us may have […]

A Content Marketer’s New Year’s Resolutions 2013

As we are getting well into January already, it’s the time of year when every business should be refreshing their marketing ideas and planning how to adapt to the changing marketplace. It is easy for marketers to resort to old techniques for winning customers but this could be money down the drain with consumers expecting […]

Edinburgh Christmas Tweetups

In true Christmas spirit, Social Ant recently ran a couple of Christmas Tweetups at the Calton Centre (www.caltoncentre.co.uk) in Edinburgh. This is a great venue in a good central location. The tweetups were an informal opportunity to network with other businesses over a mulled wine and mince pie. As it’s a busy time of year […]

Well, here goes….

That’s what most people will be thinking when they write a first blog post or before they click send on that very first tweet. For many, it can be an unnatural thing to just send a message out there for anyone to see with thoughts of ‘what do I write?’, ‘but I’ve nothing funny to […]