Friday the 13th is unlucky for some. Whether you are superstitious or not, when it comes to social media, the number of followers and those engaging with your page is not just down to luck. You may be at the point of giving up on social media posts with the devil in one ear telling you how much time you are wasting but the angel in the other telling you to do good and stay positive.
As a business owner, you are obviously concerned with every aspect and social media tends to be a low priority compared to more pressing matters like sales, accounting and operations. You may not immediately see an increase in sales from your social media and so leave it for another time. This is likely to be detrimental to your company image. Customers may think twice about contacting you when they see there haven’t been any recent social media posts from you. It’s like looking into a broken mirror; only it’s you who will suffer long term, as that’s one potential customer who may also mention you in a negative way online.
Therefore, you are likely to bring on your own bad luck if you do not embrace social media and be proactive with it. Even though it may seem tedious at times, it is certainly where your target audience are and cannot be ignored. Friday the 13th is ultimately the celebration of the lives and loves of Lady Luck. Be as engaging as you can and plan ahead with your social media strategy and you will open up opportunities. Make your own luck!
Jon Exton
Twitter: @thesocialant
