Social Media Planning in 2022

social media planning

Social Media Planning takes time and creativity. New Year’s resolutions aren’t for everyone and some people stick to them but others make mini goals along the way. Planning your social media strategy is usually someone on the list but by the end of January, many business owners quickly lose sight of their objectives and social […]

Digital Marketing for Hospitality and Tourism

digital marketing for hospitality tourism

Digital marketing for hospitality and tourism is crucial for businesses to survive, post pandemic. Covid 19 has sent shockwaves through the world of business and hospitality and tourism has and still is taking a massive hit. Times are turbulent with holidays and trips being booked then cancelled and customers having to go into quarantine and […]

Content Marketing Strategy 2019

content marketing 2019

Content marketing strategy tools and techniques have evolved considerably over the last few years, but many small businesses struggle to get to grips with the overall digital marketing plan they should be working towards. With 2019 ahead of us, it’s a good time to work on your own business rather than in it and structure […]

How to make your business shine with Snapchat marketing

snapchat marketing

Social media has become a primary tool to conduct engaging marketing activities in these last 10 years. Among the various social media platforms, used by global companies as well as by small to medium-sized businesses, there is a popular app, which in these last couple of years has been a real hit in the online […]

Who is your ideal customer?

ideal customer

The easiest answer to this would be to say anyone could be an ideal customer. This is true for many small businesses but for your marketing to be most effective, it is best to filter down your target audience as much as possible. Many startups begin by spotting a gap in the market, where they […]

The Value of Sharing on Social Media

sharing

If you imagine a world without social media websites (quite hard but think 1997) then the word ‘share’ would probably make you think of an everyday decision of whether to share your Twix or not. Sharing is truly about caring – handing something to someone else because you know they will appreciate it and get […]

Social Media posting as part of a healthy lifestyle

social media posting

These days we’re all aware of the importance of maintaining a healthy lifestyle and balanced diet. We can often over-indulge but the main advice is usually to have everything in moderation. This method can also be applied to social media posting. Often business owners want to tackle it head on, in the hope that it […]

How Can Market Research on Social Media Improve Your Business?

market research

Market research plays a fundamental role in the success of a business, although it can be an expensive process. Social media, however, represents an extremely helpful and cost-effective tool that global businesses have started using in these last years to conduct practical and economically convenient research about their target markets and competitors. The majority of […]

Feed your audience with video marketing

video marketing

Anyone can create video now and post online from the palm of our hands. All you need is a camera, a good internet connection and some way of editing your video either with software or through a website. You don’t need to be an expert, as long as the style and content of the video […]

iPad Intermediate Class starts in Edinburgh 11th April – 9th May

ipad intermediate class

IPAD: INTERMEDIATE LEVEL 5 WEEK COURSE IN EDINBURGH STARTING ON MON 11TH APRIL TO MON 9TH MAY 2016 10:45AM – 12:45PM Powered by Eventbrite This is following on from the beginners’ course but it is not essential to have already completed the beginners’ course. It will recap on the main functions of the iPad, but […]