Social Media Planning in 2022

social media planning

Social Media Planning takes time and creativity. New Year’s resolutions aren’t for everyone and some people stick to them but others make mini goals along the way. Planning your social media strategy is usually someone on the list but by the end of January, many business owners quickly lose sight of their objectives and social […]

How to adapt your business in Coronavirus uncertainty

There is no doubt that the unexpected Coronavirus outbreak has impacted people globally on a monumental scale and effectively put daily life on hold and businesses on the brink. From strict handwashing to elbow bumps, common cold paranoia and social distancing, COVID-19 has now moved to the next level in the UK and other countries […]

The Essential Guide to Event Marketing

event marketing

Are you planning a big event? In addition to arranging the actual event, it’s also essential to have a proper event marketing strategy. A low attendance rate is every event marketer’s nightmare. To avoid this happening and guarantee a sell-out event, it’s important to develop an event marketing strategy that creates hype and drives conversions. […]

How Your Business Can Use Social Media for Lead Generation

social media for lead generation

Social media for lead generation is nothing new but done correctly it can enhance your organic reach and save you money on paid advertising. Social media platforms are amazing for increasing brand awareness and engaging with followers but can also be used to generate leads and subsequently sales conversions. When used correctly, social media is […]

The scarily accurate impact of Facebook Advertising

facebook advertising

Facebook advertising has made a big impact on business sales since it was introduced. Facebook is still the major social network with 1 in 7 people in the world using it. As the platform has evolved, the advertising and business manager options available to business owners has adapted to meet the user needs significantly. Facebook […]

Storytelling through Instagram marketing

instagram-marketing

All social media network’s start with humble beginnings and Instagram is no exception. A simple photo app with some great filters to enhance your images, impress your social circle and boost your Instagram marketing. The company focused on the demand for visual engagement on social media and create a whole network based on images. There […]

Who is your ideal customer?

ideal customer

The easiest answer to this would be to say anyone could be an ideal customer. This is true for many small businesses but for your marketing to be most effective, it is best to filter down your target audience as much as possible. Many startups begin by spotting a gap in the market, where they […]

The Value of Sharing on Social Media

sharing

If you imagine a world without social media websites (quite hard but think 1997) then the word ‘share’ would probably make you think of an everyday decision of whether to share your Twix or not. Sharing is truly about caring – handing something to someone else because you know they will appreciate it and get […]

How Can Market Research on Social Media Improve Your Business?

market research

Market research plays a fundamental role in the success of a business, although it can be an expensive process. Social media, however, represents an extremely helpful and cost-effective tool that global businesses have started using in these last years to conduct practical and economically convenient research about their target markets and competitors. The majority of […]

Are you cut out for social media marketing?

social media marketing

The majority of people now use social media everyday with many dipping into it for personal use for an hour or more a day. The main social media platforms make it simple for us to sign up, update our profile and start making new connections but when it comes to managing business pages, there is […]