The importance of SEO when building websites
In a world where everything runs around the Internet, online marketing and social media, you might have come across the term SEO, which stands for Search Engine Optimisation. When first building a website, it is necessary to insert valuable SEO elements into its design. This will enable your site to stand out and appear among […]
5 factors to consider before connecting with a social media audience
All businesses that use social media are attempting to engage with a social media audience who may be interested in their products or services. Some will be more prepared than others but there can be similarities between unrelated businesses. For example, a cake making business and a legal firm may have different content to post […]
How can I convert likes into sales?
One of the main questions I get asked about social media management is how to convert likes into sales and followers on your channels into paying customers. People are now very aware of the power of social media and the potential to reach large audiences quickly. However, for a business owner they often need to […]
The benefits of social media marketing for restaurants
Social media marketing for restaurants is essential to build a strong online presence and help to morph a brand into a publisher, where the business can build trust with customers and generate genuine interest and respect. This long term plan, should lead to positive recommendations and traditional word of mouth. Who should be responsible for […]
Why is social media like gardening?
For the foodies amongst us, gardening is a priority and an opportunity to grow our own food and take pride in its appearance. Gardening takes time and effort but it obviously pays off when we receive comments from the neighbours and we produce lots of scrummy vegetables for mealtimes. This is a big reward, as […]
Are your Facebook & Twitter profiles embracing the new look?
In recent months, you may have noticed a new layout on your Facebook and Twitter profiles. This can initially feel like someone has walked into your house and given it an unwanted 60 minute makeover but as regular social media users will know – this can happen at any time (and is usually for the […]
Facebook’s organic reach is decreasing
Social media is evolving faster than you can say ‘myspace’! The number of users for each popular platform is growing by the second and yet there are still so many people out there who have no idea how to use it or have a ‘technophobia’ when it comes to things digital. It has revolutionised the […]
What can we learn from #NekNomination?
Social media and international news has been dominated with the NekNomination phenomenon in recent months. This internet drinking craze spread via social media and involves someone completing a drinking dare to neck their drink and nominate someone else to go next. The videos are posted online to show off their achievements but the craze has […]
Why Google+ is the white elephant in the room
Google plus is like the white elephant in the room, so noticeable but many marketers and business owners would rather not mention it. Many individuals have just got their head around how to use Facebook and Twitter for marketing purposes and share key messages about their brand but would rather not get into Google+, as […]
2014 New Year’s Resolution Number 1: ‘Sort out My Social Media’!
I can write a list of reasons why social media is important for your business. I could even make give 2014 reasons, as it’s a new year. However, Google and social networks are overloaded with social media tips, tricks and tools. This blog post highlights the importance of social media to today’s businesses by highlighting […]