5 factors to consider before connecting with a social media audience
All businesses that use social media are attempting to engage with a social media audience who may be interested in their products or services. Some will be more prepared than others but there can be similarities between unrelated businesses. For example, a cake making business and a legal firm may have different content to post […]
How can I convert likes into sales?
One of the main questions I get asked about social media management is how to convert likes into sales and followers on your channels into paying customers. People are now very aware of the power of social media and the potential to reach large audiences quickly. However, for a business owner they often need to […]
Are your Facebook & Twitter profiles embracing the new look?
In recent months, you may have noticed a new layout on your Facebook and Twitter profiles. This can initially feel like someone has walked into your house and given it an unwanted 60 minute makeover but as regular social media users will know – this can happen at any time (and is usually for the […]
Facebook’s organic reach is decreasing
Social media is evolving faster than you can say ‘myspace’! The number of users for each popular platform is growing by the second and yet there are still so many people out there who have no idea how to use it or have a ‘technophobia’ when it comes to things digital. It has revolutionised the […]
What can we learn from #NekNomination?
Social media and international news has been dominated with the NekNomination phenomenon in recent months. This internet drinking craze spread via social media and involves someone completing a drinking dare to neck their drink and nominate someone else to go next. The videos are posted online to show off their achievements but the craze has […]
2014 New Year’s Resolution Number 1: ‘Sort out My Social Media’!
I can write a list of reasons why social media is important for your business. I could even make give 2014 reasons, as it’s a new year. However, Google and social networks are overloaded with social media tips, tricks and tools. This blog post highlights the importance of social media to today’s businesses by highlighting […]
How to setup up a Facebook advert to reach a wider audience
You’ve made the first step; you’ve got through the setup process for your business page. You’ve also got your cover and profile pictures looking good. You’ve invited all your friends to ‘like’ the page. You’ve invited all your email contacts to ‘like’ it and you’ve even started to post some good content. But what now? […]
The perfect Halloween costume for your social media
Business people and entrepreneurs are well aware now that social media is here to stay and cannot be ignored. Every business needs to consider marketing and promotion of their products in some way and social media platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn are ideal for this purpose. The benefit to businesses is that […]
How successful entrepreneurs manage their social media before breakfast.
Before setting your alarm, just before bed at night, consider setting it half an hour earlier. That may mean going to bed a little earlier but it’ll be worth it. Entrepreneurs can be working 24/7 and so sleep is very important, whenever they can manage it. Being organised should also be a top priority. An evening […]
Would you pay with a tweet?
When you spend so much time looking at Twitter, would it not be easier to just pay for things with tweets? You could turn a hashtag into a cashtag! You could simply walk into a coffee shop, tweet your order from the queue or even before you get there, e.g. #starbucksamericano and it would be […]