5 factors to consider before connecting with a social media audience

social media audience

All businesses that use social media are attempting to engage with a social media audience who may be interested in their products or services. Some will be more prepared than others but there can be similarities between unrelated businesses. For example, a cake making business and a legal firm may have different content to post […]

Are your Facebook & Twitter profiles embracing the new look?

In recent months, you may have noticed a new layout on your Facebook and Twitter profiles. This can initially feel like someone has walked into your house and given it an unwanted 60 minute makeover but as regular social media users will know – this can happen at any time (and is usually for the […]

What can we learn from #NekNomination?

Social media and international news has been dominated with the NekNomination phenomenon in recent months. This internet drinking craze spread via social media and involves someone completing a drinking dare to neck their drink and nominate someone else to go next. The videos are posted online to show off their achievements but the craze has […]

Why Google+ is the white elephant in the room

Google plus is like the white elephant in the room, so noticeable but many marketers and business owners would rather not mention it. Many individuals have just got their head around how to use Facebook and Twitter for marketing purposes and share key messages about their brand but would rather not get into Google+, as […]

2014 New Year’s Resolution Number 1: ‘Sort out My Social Media’!

I can write a list of reasons why social media is important for your business. I could even make give 2014 reasons, as it’s a new year. However, Google and social networks are overloaded with social media tips, tricks and tools. This blog post highlights the importance of social media to today’s businesses by highlighting […]

The perfect Halloween costume for your social media

Business people and entrepreneurs are well aware now that social media is here to stay and cannot be ignored. Every business needs to consider marketing and promotion of their products in some way and social media platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn are ideal for this purpose. The benefit to businesses is that […]

How successful entrepreneurs manage their social media before breakfast.

Before setting your alarm, just before bed at night, consider setting it half an hour earlier. That may mean going to bed a little earlier but it’ll be worth it. Entrepreneurs can be working 24/7 and so sleep is very important, whenever they can manage it. Being organised should also be a top priority.  An evening […]

Would you pay with a tweet?

When you spend so much time looking at Twitter, would it not be easier to just pay for things with tweets? You could turn a hashtag into a cashtag! You could simply walk into a coffee shop, tweet your order from the queue or even before you get there, e.g. #starbucksamericano and it would be […]

Men Vs Women social media users

Although social media may still seem relatively new to some, it has actually been around for years and is evolving quickly. The question is are you on board and riding the wave of social change, engaging with followers, making new connections and opportunities every day. Interacting with friends and family across long distances has been […]

How to keep your social media clean and why it’s important

Since the explosion of social media across many popular platforms, freedom of speech has evolved. We are free to say anything to anyone at anytime without the fear of actually saying it to their face. In the last few years, cyberbullying has been on the increase with people, particularly teenagers being able to send nasty […]