Who is your ideal customer?
The easiest answer to this would be to say anyone could be an ideal customer. This is true for many small businesses but for your marketing to be most effective, it is best to filter down your target audience as much as possible. Many startups begin by spotting a gap in the market, where they […]
How to setup up a Facebook advert to reach a wider audience
You’ve made the first step; you’ve got through the setup process for your business page. You’ve also got your cover and profile pictures looking good. You’ve invited all your friends to ‘like’ the page. You’ve invited all your email contacts to ‘like’ it and you’ve even started to post some good content. But what now? […]