Spring clean your social media

Spring has sprung or may be springing sometime soon in your area. In any case, there’s no better time to do a little spring-cleaning of your business or brand’s social media presence. This may require taking a few minutes out of your busy day to make sure that your social media activity is doing your business justice or whether it is possibly leaving a negative impression.

Your social media activity should be outlined in a social media marketing strategy, where you have set clear goals regarding frequency of posts, targeted groups and, most importantly, what content you will share or create. It’s never too late to create a strategy but it’s important that you stick to it so that you don’t have to spend so much time on social media, when you have other pressing business tasks.

Social media is changing regularly and new layouts and tools add features for the user but also confuse a lot of novices. Many people register for sites like Facebook to see what all the fuss is about and see how it works but then find that they don’t post because they don’t yet have a following, they don’t know what to say or they are still not sure about it. Therefore, it would make sense to delete these inactive profiles, as people visiting them will see that they are dead and presume that their business is also dead.

Many profiles simply need an update. Perhaps you have changed your services or have a new description of your business. Therefore, take a look at the current information on your about page or social media bio and make the necessary changes. It is worth having all social media profiles, including your website, with the same logo, colour scheme and descriptions to avoid any confusion. Optimise your images to the correct format and make sure you have a visual impact to draw customers in.

During your review, consider objectives for continued social media engagement with potential customers. It’s a good idea to work out strategies for obtaining new business contacts in this way and think creatively about competitions you could run across social media. You have to think like a publisher!

If you feel you would benefit from one-to-one support or would like to discuss your ideas before you implement them, Social Ant are running a social media surgery on 23rd April in Edinburgh. Register at: http://socialmediasurgeryedinburgh.eventbrite.com/.

Jon Exton


Twitter:  @thesocialant

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